In brief newbie news, Sony’s Peter Rabbit: The Runaway (which my son and I quite enjoyed, by the way), opened with a soft (as expected) $4 million Friday. That sets Will Gluck’s $45 million sequel, which has already earned $45 million overseas, for a $10 million debut. That’s way below the $25 million domestic debut of Peter Rabbit, which legged out to $110 million domestic (and $350 million global) in early 2018. The sequel was always going to take a dive, losing both the “folks were just curious” demographics” and the “adults showing up for a kids film” demos which often plummet for the sequel. Yes, this likely would have performed better had it opened in April of 2020 as planned (near Easter, natch), but so it goes.
L-r, Regan (Millicent Simmonds), Evelyn (Emily Blunt) and Marcus (Noah Jupe) brave the unknown in "A Quiet Place Part II.”
© 2019 Paramount Pictures. All Rights ReservedParamount’s A Quiet Place part II earned $3.73 million (-40%) on its third Friday as it became the first “pandemic-era” movie to pass $100 million domestic. It’s also the first to pass that milestone since Paramount’s Sonic the Hedgehog ($146 million) in February of 2020. We’re likely looking at an $11.5 million (-41%) third-weekend gross, a hold right in line with Aladdin (-42%) and Men in Black 3 (-50%) among leggy Memorial Day weekend openers. It’ll have $109 million domestic tomorrow, with a final domestic gross that could end up between $145 million (if it legs like MIB3 going forward) and $165 million (if it legs out like Aladdin from day 17). The $61 million Emily Blunt-led sequel is a strong example of the value of theatrical exclusivity in a summer of shattered windows.
VERA FARMIGA as Lorraine Warren, PATRICK WILSON as Ed Warren and KEITH ARTHUR BOLDEN as Sgt. Clay in New Line Cinema’s horror film “THE CONJURING: THE DEVIL MADE ME DO IT,” a Warner Bros. Pictures release.
Ben Rothstein, © 2021 Warner Bros. Entertainment Inc. All Rights Reserved.Warner Bros. and New Line’s The Conjuring: The Devil Made Me Do It earned $3.56 million (-64%) on Friday for a likely $10.9 million (-55%) second-weekend gross. That’s a drop about as close to The Conjuring (-46% from a $41 million debut) as The Conjuring 2 (-62% from a $40 million debut) or The Nun (-66% from a $54 million opening weekend). It’s about on par with Annabelle (-57% from a $37 million launch) and Annabelle Creation (-53% from a $35 million launch). The $44.7 million domestic cume as of tomorrow is close to the $49 million 12-day cume of Annabelle Comes Home (which opened on a Wednesday and still dropped 55% in weekend two), so that film’s $74 million cume is still in play.
CRUELLA
Laurie SparhamWalt Disney’s Cruella lost 615 theaters in weekend three but will still earn $6.55 million (-40%) for a $55.8 million 17-day cume. It’s not getting anywhere near $100 million domestic, but $75 million is still in reach. By any non-Covid standard that would be a disaster for the Emma Stone origin story/reboot/prequel/etc., even if it did cost only $100 million. The Disney+ variable makes outright analysis more challenging, but at some point Disney is going to have to start dominating, and not just with MCU movies, if they want to maintain the notion that they are the kings of Hollywood. Spirit Untamed will earn $2.9 million (-52%) for a $11.3 million ten-day total. I hope the DWA toon finds an audience on PVOD in two weeks.
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June 13, 2021 at 12:40AM
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Box Office: ‘Peter Rabbit 2’ Nabs Soft $4M Friday As ‘Quiet Place 2’ Tops $100M - Forbes
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