New York – Soft-Tex International will unveil Reactex 2.0 along with new foam formulations, health & wellness infusions, performance products and a line of At Home and On-The-Go accessories during New York Home Fashions Market.
The key innovations will be shown through its virtual showroom as well as during a special Zoomcast on Wednesday, Sept. 16 at 1:45 p.m. ET.
New product introduction include
- Reactex 2.0: This technology and product assortment features new builds and applications of the Reactex system designed to help increase the total cooling duration. Products will be commercially available across all lines of business beginning in January 2021.
- SensorPedic Health and Wellness Collection: These products are being presented under three timely themes: Beauty Overnight, Rest & Restore and Fresh & Clean. The Beauty Overnight theme features the Aqua Plus Moisturizing Collection with new infusions options including hydrating hyaluronic acid and Vitamin E. The Rest & Restore theme is highlighted by the oxygenating pillow featuring bio-energy wave technology woven into the fabrics to help increase the flow of oxygen. The Fresh & Clean theme is highlighted by the Nature’s Technology Collection featuring a natural active allergen control targeting pet dander and dust mites and a natural linseed derived antimicrobial/antiodor solution.
- New Charisma licensed products: The collection is expanding to include signature Charisma memory foam pillows, a waterproof memory foam mattress pad, 3-inch quilted memory foam mattress topper and a memory foam mattress in a box.
- SensorDō Foam Formulation: Soft-Tex will luanch this new foam formulation providing a weighted yet soft and cushiony, hyper responsive feel.
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September 12, 2020 at 12:20AM
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Soft-Tex readies NY Market introductions - Home Textiles Today
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