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Allbirds has been perfecting comfortable footwear and, on a larger scale, environmentally conscious retail that doesn't look or feel granola for the last six years. And, in the last few months of 2020, the brand has brought that ethos into its first-ever clothing collection.
Allbirds apparel ($48-$250) currently includes four items: a cardigan, a jumper, a T-shirt, and a puffer coat. We tested each of them ahead of the launch, and both testers (including myself) agreed that the standout products are the brand's soft wool sweaters.
The Wool Cardi ($145) and Wool Jumper ($135) are slightly oversized sweaters made in a textured knit. They have a thick yarn and heavy weight that prevent changes to form and fit over time and create a cozy substantiality to each piece — thicker than most cashmere, but not overly clunky or bulky.
The Cardi comes in masculine sizes S-XXL and feminine sizes XS-XXL and in three colors: charcoal, natural white, and nebula.
The Wool Jumper comes in masculine sizes S-XXL and feminine sizes XS-XXL and three colors: natural black, natural grey, and a mauve-pink orchid.
The merino wool is the same material that's used in the brand's cult-favorite machine-washable Runners. It's superfine, responsibly sourced, and chemical-free. The buttons are made from recycled polyester. And under the company's carbon-neutral promise, Allbirds claims to offset the sweaters' carbon footprint.
What the Allbirds Wool Sweaters are like to wear
The Wool Jumper immediately impressed me with its softness and plushness. When I think of wool sweaters, I think of rough and itchy materials that I wouldn't want on my skin, but this merino wool sweater is the complete opposite. It fits amazingly, I love the wide ribbed neckline, and most importantly, it's soft enough to wear without a long sleeve shirt underneath. If you've been admiring Allbirds, but the shoes just haven't been a fit for your style, this is the item you'll want to try as your introduction to the brand. — Amir Ismael, reporter
The Wool Cardi was my favorite piece from the Allbirds clothing collection. It's soft and sturdy — with a weight that creates a nice silhouette and substantiality — and oversized without looking or feeling bulky. I've worn it all day every day since it arrived (I've even fallen asleep in it), and the temperature regulation means I don't feel overheated indoors.
It's also worth mentioning that the gray color I was sent has a surprising multidimensionality to it — in certain low lights, it almost looks like a deep green. Altogether, the new Cardi piece reminds me of the sort of perfectly worn-in cardigan you'd assume was a hand-me-down if the fit weren't so spot-on. — Mara Leighton, senior reporter
The bottom line
The Allbirds Wool Cardi and Jumper were the best items we tested from the brand's debut clothing collection. Even if you've resisted Allbirds in the past on the basis of aesthetics, you'll be hard-pressed to be alienated by the brand's new cardigan and crewneck.
The merino wool is soft like a cashmere — not at all scratchy or itchy like a classic fisherman sweater. It regulates temperature nicely indoors and outside, and the silhouette is slightly oversized but still classic enough for maximum versatility. We loved ours so much we even slept in it a couple of nights.
If you're thinking of getting one, we recommend ordering true to size — and potentially bookmarking this for when you're shopping for holiday gifts. They're not cheap at $135-$145 each, but the quality and wearability are worth the price tag.
Disclosure: This post is brought to you by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at reviews@businessinsider.com.
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