South Korea has long been known for its manufacturing prowess, but the Netflix hit ‘Squid Game’ is taking the country’s cultural clout to another level that augurs well for a new driver of economic growth.
While Korean pop acts and TV dramas have been scoring hits overseas for years, only a handful -- boy band BTS, for example -- have managed to win many fans outside of Asia. ‘Squid Game,’ set to become the most-watched show worldwide on Netflix, is changing all that.
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October 07, 2021 at 10:30AM
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K-Pop to 'Squid Game' Lift Korean Soft Power and the Economy - Bloomberg
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