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How boycott calls will throttle India's great soft power - Times of India

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Updated: Dec 17, 2022, 21:02 IST

What say? Isn’t this the perfect time to start a ‘vulgar’ conversation about Bollywood movies and cancel culture? But first, a Cambridge Dictionary definition of the word ‘vulgar’: “Not suitable, simple, dignified or beautiful; not in the style preferred by the upper classes of society.” The word is being bandied about a lot in reference to the Hindi movie industry recently.
First, Israeli screenwriter and film director Nadav Lapid caused widespread outrage, shock, awe and distress when he used it to describe The Kashmir Files at the International Film Festival in Goa. Then Madhya Pradesh home minister Narottam Mishra decided that Deepika Padukone’s “saffron” (and not orange) bikini in the song Besharam Rang was reflective of a “dirty mindset”, triggering a now-familiar routine of boycott hashtags.

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How boycott calls will throttle India's great soft power - Times of India
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